Understanding Franchise Development to help achieve development goals.
Interplan began a partnership with Nothing Bundt Cakes in 2015. At the time Nothing Bundt Cakes was on a growth plan to double their store count through franchise development to their relationship with Interplan, Nothing Bundt Cakes had been working with a smaller firm that could not support their increased workload. They needed guidance and clarity on how to achieve this challenge at scale. So NBC partnered with Interplan based on their experience and capability to support their growth plans and provide the level of expertise they needed. Interplan was also able to provide a structured and programmatic process to execute the volume of projects and help their brand accomplish their development goals.
With Interplans single-source offerings, national licensing, and streamlined approach, Interplan became an extension of their team that would help lead the journey.
From experience, Interplan knows that many franchisees are navigating the development process for the first time, and Nothing Bundt Cakes franchisees were no exception.
It can be a daunting experience for both the franchisee and the franchisor. Interplan was committed to support both stakeholders by communicating early and often. Communication is the cornerstone of any franchise rollout program like Nothing Bundt Cakes and It is the key to a successful partnership.
Interplan is trained to guide franchisees while keeping the franchisor on track with targets.
With plans to double their store count, Nothing Bundt Cakes needed a firm with expertise, national licensing, and single-source services to help take their development plans to the next level. Interplan was able to provide a dedicated team that understands franchisees, their fears, goals, hopes, and dreams while also providing the support corporate needed to meet their development objectives. Interplan had introductory calls with each franchise partner to help set the stage for the process and define expectations, while also providing corporate the resources they needed to reduce the stress of the process and meet mutual goals.